The beauty and personal care industry is rapidly moving forward to implementing newer changes. While today’s technology tends to favor and induce changes in every industry, the beauty industry is also experiencing a shift in business approaches, and machine learning and artificial intelligence are the primary reasons for it.
Machine Learning for Beauty Industry: Redefines Services
With the growing or increasing use of social media for beauty products’ selling and promotions, the beauty industry has already started investing in the upcoming changes. However, with the help of artificial intelligence (AI) and machine learning, the era of beauty products and the selling methods will change and bring out the best results for every beauty brand.
Machine Learning Influenced Face Mapping
Using complex algorithms, machine learning can efficiently process the given datasets and generate patterns that help in analyzing the learning of the behavior of entities. Therefore, machine learning promises to deliver excellent results by putting up the best algorithms that enable mathematical face mapping and storing each of the users’ data regarding beauty brands.
Beauty brands are becoming more concerned about their users’ choices and hence are facilitating easier availability of product choices by using virtual makeup assistants that help deliver excellent results. Machine learning helps in mapping the face of the user, including differentiating between the eyelid color, lip color, and skin color, and displays the product accordingly.
Virtual Assessment and Results for Better Choice of Cosmetics
Based on the skin color detected and skin type of a user, the mobile app helps them choose the right beauty products that suit their skin type and color to add additional points to their beauty. Many mobile apps are developed these days for beauty as well as the music sector, vendors consider a spotify business model or any other while crafted music app. In a similar way, beauty vendors consider the business model which helps to develop excellent solutions in no time.
Not only face, using the scanner and in-built mechanisms, that are developed using machine learning and a huge database, skincare products are also suggested to users to ensure customer satisfaction. This has created a big hype in the industry as most leading brands are eyeing developing and using such technology to increase their user base.
Target Each Person’s Customized Skin Care Regimen
Using the concepts of machine learning and algorithms that are able to process huge data easily, the future is all about the personalization of beauty and skincare products. While marketplace apps are already personalizing the salon-like experience at users’ comfort and their preferred location, the leading beauty brands are planning to enable a personal skincare regimen that is designed by following the user’s likes and dislikes, medical history, ingredient preferences, and more.
This will help them to understand their customers better, and they will deliver a personalized and customized formula for each user that suits their skin and also fits their needs well.